Here we are now!

Hello architecture lovers, assorted entrepreneurs, tech heads and other interested parties. This is our first post, so I would like to introduce myself (sometimes the royal 'we', now that there are two of us) as an architecture-type person who is working hard on launching a new business in the near future. I say business and not practice, as that is the way we think of it - a business first, and a practice second, putting onto the sidelines all the rarified particulars that the second term implies.

We were inspired to create the website as a 'shadow' of our business website, which at any rate hasn't yet launched, in order to speak to two groups of people directly: young and not so young architects thinking of launching a business, and those people from any industry interested in startups generally. We have borrowed the term 'startup' from the tech world quite intentionally: some of our best friends are app developers, and it is our intention to have more in common with tech startups than fledgling professional practices, even if we don't quite know exactly what that means as of yet.

Perhaps it is the spirit of entrepreneurial endeavour exemplified by the tech startup that inspires us; perhaps it is the desire to establish a nimble, exciting business using the best opportunities that new technology can provide. To this end, we have been researching the methodology of the 'lean startup'; how do you get to market and pivot quickly in response to emerging opportunities when you are concerned with bricks and mortar? Compared to software development projects, architecture projects are slow by their very nature; things take time. Nevertheless, we believe that the methodology still has much to teach us. 

So join us on this journey. You are welcome.